In a bid to bridge the digital divide and promote economic inclusion, MTN Ghana has taken a significant step towards empowering small business owners in Damongo, the Savannah regional capital. As part of the company’s annual employee volunteerism campaign, “21 Days of Y’ello Care,” a two-day training program was organized for tailors, dressmakers, hairdressers, and beauticians in the area.
The training, which took place at the Church of Pentecost in Damongo, focused on equipping these skilled personnel with the knowledge and skills necessary to effectively utilize social media platforms to market and advertise their services. The program covered a range of topics, including attracting customers with promotions, showcasing dresses and hairstyles on various social media platforms, and creating engaging content to drive sales.
Facilitator Mr. Adam Akilu Gideon emphasized the importance of being mindful of the content posted on social media, cautioning participants about the potential consequences of misuse. “The internet never forgets,” he said, “so it’s crucial to be thoughtful and intentional with the content you post online.”
The 21 Days of Y’ello Care campaign, which was launched in 2007, has become one of MTN’s flagship corporate social responsibility initiatives. This year’s theme, “Connecting at the Root: Connecting Communities Through the Use of Digital Tools,” highlights the company’s commitment to bridging digital inequity, particularly in rural, remote, and marginalized communities.
According to Mr. Kwami Aseye Akude, Retail Experience Manager at MTN Ghana, the campaign goes beyond just providing connectivity. “We want to empower communities to fully participate in the digital economy,” he said. “By providing access to digital tools and training, we can help small business owners take control of their future and improve their economic prospects.”
During the 21 Days of Y’ello Care, MTN Ghana staff across all 16 regions will implement projects aimed at enhancing digital literacy, promoting access to digital tools, and encouraging innovative uses of technology for community development. This initiative has already made a significant impact on millions of lives and enriched hundreds of communities across the continent.
The training program in Damongo is just one example of the company’s efforts to promote digital inclusion and support economic development in local communities. By empowering small business owners with the skills and knowledge they need to succeed in the digital age, MTN Ghana is helping to create a more inclusive and prosperous society for all.
As the campaign continues, MTN Ghana remains committed to its mission of connecting people, businesses, and communities through technology. By leveraging the power of digital tools and innovation, the company is helping to drive economic growth, improve livelihoods, and create a brighter future for generations to come.
